. >> and your study found that 7 in 10 consumers actually think we're snil a bad economy. how is that going to affect the holiday shopping season? >> it is interesting. despite that consumers still intend to spend up to a hundred dollars per gift resiff tyen tyen. >> wow. >> consumers will be spending the same amount as last year. >> what do you expect stores to be doing to bring in those customers who may not be feeling we're in a good economy? still need to get them in the door or on the website. >> stores are going to be doing a lot to incentivize consumers. a lot of lay aways. it's going to be coming back a lot. you have to be mindful of the fees associated. sometimes it's five sometimes $10. then stores are going to be doing interesting things like being able to reserve a toy in advance to order it right in store. things like that. so kind of keep your eyes peeled for those interesting things. and respond to them because the deals are going to be fantastic in store as well. >> all right. thanks so much for your time. we appreciate you being with us. good stuff. get to